Enterprise Rent-A-Car has reached an agreement with Yes Oto Kiralama, a subsidiary of Gürbaşlar Automotive Group, to extend its car hire brand into Turkey.
The agreement with Yes Oto Kiralama is part of a planned program of expansion designed to give Enterprise widespread coverage across Europe, widening choice for both business and leisure renters, according to the company.
In the first six months of 2013, Enterprise has established agreements with franchise partners representing 19 European markets. These countries, together with the UK, Ireland, Germany, France, and Spain where Enterprise operates a wholly owned network, account for more than 90 percent of the European rental market, according to the company.
Enterprise added that Turkey is a logical next step for the company. One of Europe's fastest growing markets with a large, young population of more than 70 million, Turkey is located at a critical meeting point between Europe and the Middle East.
Founded in 1978, Gürbaşlar Group was initially focused on automobile tire and battery retail. The company founded Yes Oto Kiralama as a rental car brand in 1990. Today, Yes Oto Kiralama operates a fleet of more than 2,000 vehicles at 43 branches nationwide, including 22 terminal locations across 16 airports. With an average vehicle life of only nine months, the Yes Oto Kiralama rental fleet provides outstanding service, value and quality to both domestic and inbound travellers in one of Europe's busiest markets.