Yokohama Tire Corporation’s (YTC) new subsidiary, Yokohama Tire Mexico (YTMX), officially began importing consumer, commercial and off-the-road (OTR) tires in Mexico on May 1.

According to YTMX President Gary Nash, YTC chose to open the Mexican subsidiary because it is “the fastest-growing market in North America,” and has more potential growth opportunities than the U.S. in all three tire categories.

YTMX plans to set up a full-fledged sales, marketing, and distribution operation to service the Meixcan market. It will be supported by YTC’s U.S. headquarters until it is fully staffed, according to Nash.