Ford Motor Company announced its entry into the Myanmar market through an exclusive agreement and partnership with Capital Automotive Ltd., a subsidiary of Myanmar conglomerate, Capital Diamond Star Group.
By the end of the year, Ford plans to offer Myanmar customers a full showroom of global cars and trucks, representing all vehicle segments. The vehicles will be sourced and imported from Ford’s global production facilities, including North America and Thailand.
“We see tremendous potential and opportunity for Ford in Myanmar, and we’re looking forward to serving customers in this exciting market,” said David Westerman, regional manager, Asia Pacific, Ford Export & Growth Operations. “We’re also committed to making meaningful contributions and investments that will support the country’s ongoing economic and social development.”
Through its deal with Capital Automotive, Ford will become the first global automaker to offer complete automotive solutions in Myanmar, according to the company.
Ford’s first dealership facility is nearing completion in Yangon — the country’s commercial center and most populous city — and will offer an integrated sales, service and spare parts solution. Both the facility’s design and operations are fully aligned to Ford’s global standards, according to the company.
Ford and Capital Automotive plan to expand with facilities in other markets across the country as business grows.
According to the automaker, Ford’s entry into Myanmar will help support its overall growth strategy for the ASEAN region, which represents a combined population of 600 million.
The iconic Ford F-Series pickup truck and class-defining all-new Ford Ranger will be among the first models to arrive in Myanmar.
“We’re committed to bringing the best of our global Ford lineup to Myanmar – world-class vehicles that Myanmar customers will want and value,” said Westerman.