With the introduction of the all-new 2014 model-year Chevrolet Impala, GM is dramatically overhauling a vehicle that’s been a staple in the fleet world in both commercial and rental fleets for years. Automotive Fleet contacted General Motors to find out what the future holds for the current incarnation of the Impala given the 2014-MY Impala’s radical departure in design.
“The 2013 Impala is a great car that is in high demand among fleet customers, as evidenced by last year's fleet sales,” said Chad Lyons, GM’s Chevrolet brand communications manager for the Malibu and Impala. “For this reason, we will continue to offer it to fleet (commercial and rental) customers only. It will be called Impala Limited and will be offered as a 2014 model-year vehicle.”
According to Lyons, GM’s Chevrolet brand plans to keep building the Impala Limited, in addition to the all-new 2014-MY Impala, as long as there is customer demand for it.
As for the 2014-MY Impala, Lyons said Chevrolet is focusing the marketing and design of the vehicle on the retail segment but he said the brand still expects there to be demand for it from fleet customers.
“The all-new, 2014 Impala will be targeted in its majority (not in its entirety) toward retail customers,” Lyons said. “However, because of the vehicle's spaciousness, comfort, quietness, and advanced connectivity, we anticipate fleet customers will also be very interested in purchasing the car.”
By Greg Basich