NexTraq, formerly Discrete Wireless, unveiled a rebrand initiative that incorporates a new image and messaging as well as a new approach to its website.
The changes anchor the company's key differentiators within the fleet tracking industry.

As part of the initiative, two 'industry firsts', one-minute reporting and 12-month customer data retention, are now included in the standard NexTraq offering.

The NexTraq Fleet Tracking platform, formerly MARCUS, is a cloud-based application that enables service and distribution businesses to optimize fleet operations while reducing operational costs and maximizing revenue.

The suite of applications, Fleet Dispatch, Fleet Metrics and Fleet Mobile, gives customers the ability to manage their fleet more efficiently and with greater impact to their bottom line, said the company. Additionally, easy-to-use reporting functionality delivers key performance indicators to benchmark company goals.

Fleet Dispatch, formerly MARCUS Drive, uses an in-vehicle Garmin device, providing NexTraq customers with added productivity and profitability through two-way messages, instant route creation and improved driver efficiency.

Fleet Metrics, formerly MARCUS Pulse, is an intuitive, graphically rich dashboard that gives fleet managers and operators the ability to set user-defined goals to trend and benchmark their fleet operations.

Fleet Metrics minimizes risk and controls costs while increasing visibility through a quick snapshot of fleet activity. Starting with the ability to set measureable goals by driver or fleet, it lets fleet managers quickly assess the status of their fleet.

Fleet Mobile, formerly MARCUS Mobile, puts the power of fleet management in managers' hands, using tablets, PDAs and smartphones. The solution gives the fleet manager the ability to track the individual location and performance of each vehicle, anywhere and anytime, regardless of fleet size.

NexTraq Web Services is an open platform that allows customers to integrate third-party applications, such as accounting or billing, to the NexTraq platform.

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Originally posted on Trucking Info