Federico Izzo to lead MINI UK & Ireland.

Federico Izzo to lead MINI UK & Ireland.

Credit: BMW Group

Federico Izzo succeeds David George as the new director of MINI for the UK & Ireland.

With David George moving across the Atlantic to take up the role of president and CEO of BMW Group Canada effective 01 March, Izzo moves to the UK operation from BMW Group Czech Republic where he was managing director.

Izzo will commence his new role within the BMW Group from start May 2022. He is an experienced BMW hand, having worked within the group since 2007. Responsibilities have included head of MINI Italy and then marketing director for BMW Italia. Prior to BMW, Izzo worked in Mazda Motor Europe.

Commenting on his appointment Izzo said: “MINI will become an all-electric brand in the early 2030s and its future product strategy is incredibly exciting. I’m really looking forward to working with the MINI team in the UK and our passionate network partners, to further enhance the brand’s appeal amongst both current and new customers alike.”

In 2021 MINI sold 45,756 vehicles in the United Kingdom, making it the largest worldwide market for the brand. The refreshed MINI Hatch models and strong demand for the brand’s first all-electric model the MINI Electric, contributed to an overall UK market share of 2.78%.