New Novuna branding for Hitachi Capital Vehicle Solutions

New Novuna branding for Hitachi Capital Vehicle Solutions

Novuna Vehicle Solutions

Novuna Vehicle Solutions is the new name for Hitachi Capital Vehicle Solutions, as the company completes the rebranding following the merger last year of its parent company with Mitsubishi HC Capital Inc, one of the world’s largest and most diversified groups.

The launch of the Novuna brand - one of the top 10 leasing companies in the UK - comes with a commitment to decarbonize its car and small van fleet by 2030.

The company says it will accelerate the transition strategy for customers to an electric fleet through its end-to-end decarbonization solution.

This program assesses the challenges fleets face moving to cleaner vehicles, then creates bespoke transition plans, while also providing the funding and back-office management to enable full EV fleet adoption.

“The launch of our new brand is a significant milestone in the growth and development of our business," says Jon Lawes, managing director of the newly renamed Novuna Vehicle Solutions, "and Novuna Vehicle Solutions is committed to being at the forefront of the UK’s EV adoption drive and we are striving to operate a fully decarbonized fleet by 2030."

“As a market leader in vehicle leasing in the UK, working with OEMs right across the spectrum to fund, build, and manage fleets of all complexities, our end-to-end decarbonization strategy provides Novuna with a clear point of differentiation. From funding, right through to employee engagement to support the implementation of EV salary-sacrifice schemes, we are creating bespoke solutions enabling our customers to take advantage of  the cost and environmental benefits of switching to electric vehicles.”

Lawes added that the backing of Mitsubishi HC Capital Inc. will allow Novuna to leverage the size, scale and expertise of its new parent company in order to realize the company’s growth ambitions.

In Europe, the business will adopt the Mitsubishi HC Capital trading style as part of its collaboration with parent company, Mitsubishi HC Capital Inc.