Enterprise and Microsoft are teaming up to bring Microsoft Azure mobile tracking technology to the Enterprise fleet.  -  Enterprise

Enterprise and Microsoft are teaming up to bring Microsoft Azure mobile tracking technology to the Enterprise fleet.


Kyle Sabie, assistant vice president of rental at Enterprise, is looking forward to an interconnected, digitally robust future. Last month, Enterprise announced a collaboration with Microsoft and its Azure technology platform to bring telematics and analytical data to life within the Enterprise fleet, which includes Enterprise Rent-A-Car, National Car Rental, and Alamo Rent A Car brands.  “We’re taking some of the most trusted brands in their respective industries (auto/computing) and we’re working together to bring some of these fields to life,” Sabie says.

The numbers are staggering — as soon as possibly the end of 2021, Enterprise estimates that the Microsoft collaboration will help bring more than 350,000 vehicles — and their data — to bear, priming the way for a fully connected fleet within five years. 

“Consumers want a more streamlined car rental experience, and our manufacturer partners are looking for more information about how our vehicles are performing,” said Shane Behl, vice president information technology for Enterprise Holdings, in a recent press release. “As we approach 350,000 connected vehicles in the U.S. by year’s end, we are not only looking at growing that number, but also exploring and enhancing the additional capabilities a connected fleet can offer with an emphasis on improving the customer experience, as well as the operational efficiencies it offers.”

Enterprise sees this opportunity as a twofold effect benefitting every single person who touches the fleet; streamlining rote tasks such as checking fuel levels and odometer readings eliminates the need for rental representatives to appear within the vehicle, improving the check-in and checkout processes for customers, and on the business side of the equation, state-of-the-art onboard sensors within connected vehicles have the ability to share select vehicle information to Enterprise’s systems, streamlining communications from the vehicle to the data center as well as to and from its original equipment manufacturer (OEM) partners.

Kyle Sabie, assistant vice president of rental at Enterprise  -  Sabie

Kyle Sabie, assistant vice president of rental at Enterprise


“Working directly with the OEMs is really exciting,” Sabie continues. “We can’t avoid the pandemic, and it’s been a great example about what we could possibly do with a connected fleet. How could we improve the rental transaction? Early in the pandemic, for example, we were able to eliminate touchpoints during the rental process and increase safety. By bringing that to life wirelessly, we improve the process at both ends, expediting the rental and making the best use of everyone’s time. It sped up the rental transaction incrementally, but as you scale that at an airport, for instance, those minutes add up and make real differences for customers and our team.”

Sabie points out that today’s vehicles have over five thousand data points; consuming them all at once not only is nearly impossible but nonsensical. “But we can sequester them,” he says, “say a customer is in an accident or locked out of their car in an environment they’re unfamiliar with; even using basic info such as location services from the vehicle allows us to—with the consent of the customer, of course—use that data to provide a more accurate and quicker tow dispatch. So something even as basic as location begs the question, how does that help a customer in their journey? Even more so, what are the moments like these that matter in a life cycle of a rental?”

EV Implications

As the consumer and fleet vehicle markets are at a tipping point between internal combustion engines (ICE) and electric vehicles (EVs)—and while state and federal incentives and goals continue to dictate the future and reflect that technological sea change—a connected fleet is going to be able to ride that wave and benefit from increased efficiencies, data, and security transparency, and ultimately a more simplified and streamlined rental process for the consumer.

“Take batteries,” Sabie continues, “batteries have become the focal point of the EV conversation as adoption increases. There’s a lot of anxiety about EVs, so how can we better improve by reading the battery level before, during, and after transactions? We’ll be able to provide a remote unlock after rental authentication—there’s a day in the future where that’s coming. You can take it all the way to the end of the spectrum where you may be in a position where you could rent vehicles in more unattended ways, like many major cities’ bike and scooter rental programs. If you know where the vehicle is and you can see the odometer and gas levels, your phone could eventually be the key. It will allow customers to pick up cars outside of business hours. And that’s in addition to some of the less exciting data—maintenance of the car; basics of oil changes; tire rotations. Once you understand how the technology could work, the future becomes more exciting. And Enterprise is ready to embrace it.”

The Connected Fleet Future

Sabie says nothing is more important to Enterprise than education—education for its employees, its consumers, its drivers, and the people and families who rely on them. 

“We’ve spent 60+ years building a trusted brand within the industry. Technology can be a slippery slope, and we never want technology to diminish that reputation. Technology and privacy are highly regulated, not only domestically but also in Europe where we hope to bring this collaboration and connectivity to life as well. We’ve been very thoughtful and thorough; we’d rather take a slow-and-steady approach than a west-coast style tech startup approach (no offense to tech startups!). We’re going to educate ourselves and our customers.”

Enterprise Holdings has long been considered a primary leader in ground transportation and mobility, and the company continues to invest in technology research and development, with a focus on removing friction from customer transactions. Since the onset of the global pandemic, this goal has become more crucial and timelier as customers not only deserve but expect that sort of bespoke rental experience. Connected car technology allows that expectation to not only be met but surpassed as breakthrough processes and efficiencies—and hi-tech implementations such as a connected fleet with a partner like Microsoft — push Enterprise into the future. 

“The opportunities and capabilities to bring this to life might be endless,” he says, “but it’ll take time, good partnership, and technology.”