ALD Acquires Fleetpool to Develop Digital Subscription Services


French fleet managing and leasing company ALD Automotive announced it will acquire Fleetpool, a leading German car subscription company, enabling ALD to rapidly develop digital car subscription services across Europe. 

The acquisition, which includes Fleetpool’s portfolio of 10,000 vehicles, will allow ALD to grow its mobility offering for private individuals and companies, as well as OEM partners that want to diversify their distribution models and service offerings. Expansion in more than ten European countries is expected by 2026.

Created in 2008, Fleetpool provides fully integrated digital access to all-inclusive car subscription packages directly via Fleetpool’s mobility web shops. Subscription contracts are managed entirely online, from car selection to credit assessment and e-signing of the contract.

“Fleetpool’s proven track-record will allow us to benefit from leading-edge technology and solid mobility expertise to accelerate our ambitions around car subscription services for our clients and partners in Europe. This acquisition … will contribute to our strategic development plan, Move 2025, which aims at strengthening our competitive edge to reach an expected 2.3 million total contracts by 2025,” said Tim Albertsen, CEO of ALD.

“With ALD, we have found the ideal partner to combine and scale our car subscription expertise with the strength of an international mobility solution powerhouse,” said Gert Schaub, Fleetpool founder and CEO. "We are also proud to share a common vision of corporate social responsibility, which is a high priority for both Fleetpool and ALD. Cultural diversity and a responsible approach to our environmental impact are essential nowadays."