Cheri Slaughter, winner of America Auto Auction's August Spotlight Award, says it's important to  listen to what customers say, even if they’re upset about something. "Stopping, focusing on them, and listening makes them feel they’re important to our business." - Photo: America's Auto Auction

Cheri Slaughter, winner of America Auto Auction's August Spotlight Award, says it's important to  listen to what customers say, even if they’re upset about something. "Stopping, focusing on them, and listening makes them feel they’re important to our business."

Photo: America's Auto Auction

America’s Auto Auction has recognized Cheri Slaughter, fleet/lease specialist for the Houston market, for outstanding performance with the company’s August Spotlight Award, according to an Aug. 4 press release. Slaughter divides her time between America’s Houston and America’s North Houston operations.

“Cheri is an invaluable member of the America’s team,” said Buddy Cheney, general manager at America’s North Houston,in the release. “Since coming onboard with us in 2009 as dealer account manager, she has taken on many different responsibilities, including fleet sales, credit union and bank account management, and even some operational duties. She’s the first to raise her hand when any department in our auction needs help, and she always does it with a fantastic attitude and a smile. She’s an outstanding person, a tremendous success in our business and an asset to our industry.”

Slaughter’s 30-year career in the auto industry began in 1989 when she worked for a Toyota distributor as an administrative assistant. She went on to work for two different finance companies in the Houston area, calling on auto dealers and eventually becoming a sub-prime lender representative. She hit the ground running when she launched her career with America’s Auto Auction in 2009 at its North Houston auction. In her first post as dealer account manager, she generated more vehicle sales in her first three months than any other previous representative had. Her stellar performance led to her promotion to feet sales, and she began calling on credit unions and local fleet accounts while maintaining her relationships with auto dealers in the Houston market. She has continued to impress and help her customers and auction team, serving as local fleet/lease specialist and managing accounts for both America’s Houston and America’s North Houston Auto auctions.

“I love all the people I work with, and I believe in service at heart,” Slaughter said. “I’ve always known how important it is to truly listen to what our customers say, even if they’re upset about something. Stopping, focusing on them, and listening makes them feel they’re important to our business. That individual attention is a big part of America’s Auto Auction’s customer service culture, and has helped me be successful.”

Founded in 2005, America’s Auto Auction, Inc. is the third-largest auto auction company in the U.S. with 23 locations. Information: www.americasautoauction.com.

Originally posted on Vehicle Remarketing

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