GM's new service is another investment in the OEM's plans to accelerate adoption of EVs for fleets. - Photo: General Motors

GM's new service is another investment in the OEM's plans to accelerate adoption of EVs for fleets.

Photo: General Motors

General Motors and BrightDrop announced the Ultium Charge 360 fleet charging service in a news release and media briefing on July 15. The new service is billed as a comprehensive approach designed to help make the switch to electric seamless for fleet customers by connecting them with services, features, and resources.

The news comes after GM's recent announcement to increase its EV and AV investments through 2025 to $35 billion. 

Where available, the Ultium Charge 360 fleet service will offer:

  • Fleet and facility management tools
  • Integration with both GM’s fleet management solution, OnStar Vehicle Insights, and the BrightDrop fleet and asset management platform  
  • Support for a wide range of fleet segments, including delivery, sales, utilities, and motor pool

The company says the solution will help new and existing fleet customers identify providers, tools and solutions required to plan, finance, deploy, and operate charging infrastructure in fleet yards and depots.

Ultium Charge 360 will also enable support for home charging and provide drivers access to more than 60,000 public places to charge while en route. GM is working with preferred providers, including eTransEnergy, a Duke Energy company; EVgo; In-Charge Energy; and Schneider Electric. GM is also expanding existing commercial relationships with Qmerit for home charging and EVgo for public and depot charging.

“Fleets have a significant impact on the transition to EVs and by expanding Ultium Charge 360 to our fleet customers, GM aims to be a significant industry leader to advance fleet EV adoption at scale and accelerate our goal of reaching 1 million EV sales globally by 2025,” said Ed Peper, U.S. vice president, GM Fleet. “Fleet electrification is an important element of our growth strategy, and we will leverage our leadership and expertise in this space to support customers at home, at depots and in public with our suite of providers.”

Through Ultium Charge 360, GM Fleet, OnStar Business Solutions (where available), and BrightDrop customers will be able to customize plans and select from preferred providers for their fleet electrification needs in the United States and Canada. eTransEnergy, EVgo, In-Charge Energy, and Schneider Electric will offer access to on-the-go and depot charging. Customers can also leverage GM’s existing work with Qmerit to help provide in-home installations for fleet drivers, making charging accessible for a range of fleet applications.

“Through Ultium Charge 360, BrightDrop fleet operators will be able to access tools and resources that will help accelerate their transition to sustainable all-electric delivery fleets,” said Travis Katz, president and CEO, BrightDrop. “This is a turning point for our industry. Our commercial delivery customers are seeking innovative approaches to lower their operating costs as they electrify their fleets. Ultium Charge 360 is the latest innovation to enable BrightDrop, together with our customers, to help decarbonize the last mile.”

Ultium Charge 360 is built on GM’s Ultium Platform. The company said fleet customers can begin working with preferred providers today.

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