Columbus Fair Auto Auction stands atop 154 acres and operates an 11-lane arena, reconditioning...

Columbus Fair Auto Auction stands atop 154 acres and operates an 11-lane arena, reconditioning facility, body shop, and mechanical shop.


Photo: XLerate Group

The XLerate Group (XLerate) said July 12 it recently added Liquid Motors to its arsenal of offerings serving consignors and buyers, both digitally and in-lane, according to a media release.

Liquid Motors is a critical service provider to independent auctions, dealers, marketplaces, and key industry participants.

XLerate CEO Cam Hitchcock said in the release, “We have come to know and trust Liquid Motors and the Liquid Motors team as a critical enabler of our multi-platform digital offering, which has grown explosively at XLerate and many other independent auctions. Michael Daseke and his core team are go-to resources for the auction community, and this team will continue to operate Liquid Motors as a highly independent service provider to auctions, dealers, and other consignors.”  

Liquid Motors’ CEO Michael Daseke said, “Becoming part of XLerate met several of our family’s personal and professional objectives. XLerate is a well-respected and innovative group that will invest in Liquid Motors’ technological capabilities while providing Liquid Motors with the independence and confidentiality it needs to be a trusted industry service provider. This is a great outcome for both Liquid Motors, its many customers, and the remarketing industry.”

Chuck Tapp, XLerate’s EVP and chief revenue officer, said, “XLerate will benefit from the deep insight into various digital strategies that Liquid Motors is familiar with given its market visibility. Digital transactions have grown tremendously at XLerate over the last five years, and digital is a key component of XLerate’s omnichannel, go-to-market strategy."

He said the Liquid Motors acquisition will bolster its digital sales capabilities and transform its go-to-market strategy for other business segments. "The Liquid Motors platform allows us to integrate any auction functionality seamlessly.”

Liquid Motors, based in Richardson, Texas, was founded in 2006. XLerate Group is a multi-channel, multi-brand remarketing company that sells from 20 fixed and mobile auction platforms across 11 states and has a significant multi-seller platform presence.

Related News: XLerate Group Acquires Columbus Fair Auto Auction; Auctions in Georgia, Illinois

Originally posted on Vehicle Remarketing

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