Volta is partnering with Jeep as it introduces the all-new Jeep Wrangler 4xe to consumers.
Volta’s charging stations feature large digital displays for drivers who plug-in their vehicles when they shop. Jeep brand videos will be shown in select California markets on Volta’s charging stations throughout July 2021.
“Drivers nationwide are ready to make the change from gas to electric-powered vehicles, and supporting the Jeep brand in the launch of one of its new and highly anticipated electric vehicles is another example of the large infrastructural shift of electrification of mobility,” said Scott Mercer, founder and CEO of Volta Charging. “Partnering with the Jeep brand to promote the Jeep Wrangler 4xe on Volta Charging’s network of stations and its media platform, located where consumers already go, will help to prove the accessibility of EV adoption.”
This campaign will use Volta Charging’s weather-based ad capability to serve two different displays based on current conditions. When it is sunny, the advertisement will feature a Jeep Wrangler 4xe with the top down, while the second ad shows the vehicle in cloudy weather.