Manheim is investing nearly $100 million in 2021 to integrate its extensive network of digital and physical offerings, connecting them in such a way that they better align with the varied needs of its clients.
This year’s investment aims to connect all of Manheim’s auction processes for greater consistency and efficiencies, while positioning Manheim’s teams and services to work better for all client segments. It continues the company’s auction redesign effort several years ago that introduced digital tools to create simpler dealer transactions and helped eliminate excessive paperwork.
“While our investments in this area began prior to the pandemic, it’s been fulfilling to see the benefits they provide to enhancing our clients’ experience,” said Grace Huang, president of Manheim.
Among the initiatives already in place to create a more connected client experience in 2021 are:
Vehicle Arbitration: Designed to help resolve vehicle purchase disputes, Manheim recognizes the importance of having consistent processes, policy interpretations and timely resolutions across its entire auction network. To deliver on this need, Manheim has invested in a more streamlined solution that combines enhanced technology and digital tools to keep team members connected to each other and to clients. Started before COVID-19 and fully implemented in 2020, it supports vehicles purchased at both physical locations and through digital channels.
Client Response Center (CRC): The frustration that comes with trying to find the right person to resolve an issue is universal. Investments in cloud technology are making it possible for Manheim to route calls quickly and seamlessly to the right expert who can best resolve an issue, regardless of where it originated. As a result, the CRC team fielded 1.5 million calls in 2020 with a 95% answer rate of 35 seconds. Not only does this process improvement save time for dealers, it also strengthens relationships and drives increased satisfaction.
Virtual Block Specialists: Originally created to address the rise in offsite auction sales, this solution became critical during COVID-19. When the CDC’s strict safety protocols disrupted Manheim’s longstanding tradition of live, in-person auctions, the company’s 76 locations nationwide switched to all-digital sales nearly overnight and its virtual block specialists went into high gear to continue serving clients. Today, this flexible and vital workforce is nearly 200 strong, supporting multiple Simulcast-only sales to keep clients connected and able to move their businesses forward.
Market Centers: Introduced in 2019 to collaboratively share resources and support functions across field locations, Manheim’s 24 Market Centers focus on providing maximum flexibility and efficiencies to deliver the services clients need to achieve their business goals. The results include a more seamless delivery of team member expertise, improved service consistency and greater time savings.
“Throughout this year, we’ll be introducing even more initiatives that will offer added value to our clients, regardless of how they choose to do business,” Huang added.
In addition, Manheim has further invested in its client experience through the recent acquisition of Fyusion, a computer vision company, expansion of its Lot Vision tracking system, land development growth at targeted auction sites, and product enhancements such as its Digital Buyer Protection Program, Manheim Dashboard, Manheim Express Inspection Guarantee and more.
Originally posted on Vehicle Remarketing