Photo of Mumbai Sklyine courtesy of  Deepak Gupta/Wikimedia Commons .  -

Photo of Mumbai Sklyine courtesy of Deepak Gupta/Wikimedia Commons.

A new partnership with eDriving and GreenArrows Safety Management (GSM), a road safety training group, was recently announced that is aimed to help fleets in India reduce driver risk.

India has the highest number of traffic fatalities in the world, with approximately 151,000 people killed in road crashes every year, according to the company. As a result of the new partnership, GSM will provide its clients with access to eDriving’s driver risk management solutions that help organizations around the world reduce collisions and injuries among those who drive for work purposes, and help ensure that every driver returns home safely to their loved ones at the end of each day.

“The unique combination of technology-driven driver safety solutions, and an in-depth understanding of Indian driving/driver psychology, culture and networking with stakeholders makes this partnership the beginning of a new era in the digitization of driver risk management in India,” said B K Sethu Madhavan, CEO of GSM.

The partnership will include eDriving’s Mentor by eDriving app, which uses the telematic sensors in iOS and Android smartphones to collect and analyze data on the driving behaviors most predictive of risk, according to eDriving. Driver on-road performance is converted into an individual safe driving score, which has been validated to predict the likelihood of a driver being involved in a collision.

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