VW Credit Partners with Manheim for New Upstream Remarketing Sites

Photo: Manheim

VW Credit, Inc. (VCI) has launched two new websites on Manheim’s digital upstream remarketing platform as a way to offer unsold pre-owned vehicles to Manheim’s base of franchise and independent buyers.

VCI’s newly launched sites - VolkswagenDirect and AudiDirect sites using - offer franchise dealers access to fresh off-lease inventory while enabling VCI to take advantage of a flexible  solution for its vehicle portfolio management. The companies designed a configurable solution that enables VCI to adapt to rapidly evolving technologies and buyer requirements in remarketing off-lease inventory.

“As we looked to the future of our upstream portfolio management, we knew we needed a partner who could provide a flexible, customizable platform, deep integrations with other technologies, and the ability to get our vehicles in front of the most buyers,” said Robert Hodge, VP remarketing – North American Region, VW Credit, Inc. “Manheim provides that and more.”

Manheim’s upstream remarketing platform provides VCI with an end- to-end solution for grounding and pricing vehicles, conducting online sales, monitoring stop sales, and optimizing vehicle portfolio management, according to the company. Co-listing capability allows VCI vehicles to be offered on OVE, Manheim.com, and the VCI Direct sites simultaneously, dramatically expanding the demand base without having to physically move the vehicles.

Integrations with MMR, Cox Automotive sister companies, industry partners, and VCI’s own key systems provide deep data and analytics that improve the dealer experience and maximize remarketing returns.

“We’re proud to be VCI’s partner of choice for its new upstream remarketing platform, providing full support throughout the vehicle lifecycle,” said Zach Hallowell, senior vice president, Manheim Digital Solutions.

Since the VolkswagenDirect and AudiDirect sites have been live, thousands of vehicles have already been grounded and sold, according to Manheim.

Originally posted on Vehicle Remarketing

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