Ford's new virtual event focuses on fleet vehicle news and trends.

Ford's new virtual event focuses on fleet vehicle news and trends.

A new virtual event series for Ford fleet customers, Ford Fleet Live, will allow customers to check out the newest Ford commercial vehicles, discover trends, get tools to improve their businesses, and talk one-on-one with product experts.

“We miss seeing our customers at trade shows and other in-person events,” said Raj Sarkar, general manager, marketing, for the North American Commercial Vehicle business. “We developed Ford Fleet Live as a way to connect with fleets to showcase new Ford products, share information on trends we see in the marketplace and provide tools to help drive your business forward. We’ve even included virtual appointments as the next-best-thing until we can meet again face-to-face."

The four 45-minute-long Ford Fleet Live events are supported by a resource library with video content and other information covering Ford’s full line of commercial vehicles, programs, and services. The new F-Series Calculator helps determine the right truck to meet each fleet’s towing and payload requirements. Customers can make a Transit Virtual Appointment to speak one-on-one with a product expert about which Transit is right for you.

Virtual events begin Oct. 29:

Ford F-Series Lineup
Oct. 29 at 2 p.m. Eastern

The first session in the virtual series will show off the all-new 2021-MY Ford F-150 and 2021-MY Ford F-600 Super Duty chassis cab. Attendees will hear from F-Series leadership, take a tour of the F-150 and F-600, hear from customers, and learn more about Ford Commercial Solutions.  

Ford Vans – Built to Fit
Nov. 17 at 2 p.m. Eastern

The uncertainty of 2020 has led many companies to reinvent themselves. From contractors and tradesmen to home delivery, the changing landscape is affecting everyone. This event will highlight the key trends and how Ford products and solutions meet these challenges.

RV and Adventure Vans
Nov. 19 at 2 p.m. Eastern

The versatility of the Ford Transit makes it suitable for RVing and adventure. This session looks at this growing movement and key trends, as well as available aftermarket upfits and accessories for the Transit.

Livery & Transportation
Dec. 1 at 2 p.m. Eastern

This Ford and Lincoln event focuses on the challenges facing the livery industry, and includes a product reveal. It will highlight a new Ford Transit passenger van options package, and new Ford Telematics and Data Solutions designed to enhance a fleet’s performance.

Register here for these upcoming events.

Originally posted on Trucking Info

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