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Renault Partners with Alibaba to Bolster Vehicle Sales in China

March 20, 2018

Photo of a highway in China courtesy of Anna Frodesiak via Wikimedia Commons.
Photo of a highway in China courtesy of Anna Frodesiak via Wikimedia Commons.

Renault is looking to boost sales in China via services it established through a partnership with a Chinese e-commerce company, a country that the automaker is counting on for continued growth, according to Bloomberg.

Chinese consumers will be able to purchase Renault vehicles through Alibaba’s Tmall service according to Francois Provost, head of the automaker’s Asia Pacific business, reports Yicai. The automaker’s goal is to increase sales in China by five times over the next few years.

Renault is looking to sell 550,000 vehicles in China in an effort to increase revenue globally 40% by 2022, reports Bloomberg. The French automaker said it will develop new models for production in China with a team of 600 engineers. Three of which will be electric vehicles.

In December 2017, Ford and Alibaba Group established a joint effort to identify ways to redefine consumer retail experiences and explore solutions for sustainable mobility in China and around the world.

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