LeasePlan USA has hired Michael Croft as its vice president for the southwestern region, the fleet management company announced.
Croft joins LeasePlan from Element Fleet Management, where he was vice president of sales. He will be responsible for new business development in California and Arizona.
"I knew right away Michael was a good fit for us," said Ricardo Fonzaghi, chief commercial officer at LeasePlan USA. "Not only does he bring years of fleet expertise and a consultative mindset, he also possesses the passion and spark that clients need to achieve success."
LeasePlan USA is in the process of expanding its business development team as it gears for smart growth and an investment in the future.
Croft has held previous roles in the fleet industry as director of strategic sales for Comdata and director of global sales at Vodafone. Croft is an active member of NAFA Fleet Management Association and AFLA.