The Car and Truck Fleet and Leasing Management Magazine

Chevrolet Cruze Enters Mary Kay's Fleet

December 2, 2014

Photo of 2015 Chevrolet Cruze courtesy of GM.
Photo of 2015 Chevrolet Cruze courtesy of GM.

Mary Kay has begun issuing Chevrolet Cruze compact cars to its beauty product sales contractors as the Dallas-based company continues to expand beyond its signature pink Cadillacs.

In January, the company began providing select sales associates with black BMW 320i luxury sedans. The company selected the Cruze as an affordable, fuel-efficient option, the company told General Motors.

“Mary Kay selected the Chevrolet Cruze for its independent sales force members because it’s affordable, stylish, and offers impressive fuel economy, safety and technology,” said Laura Beitler, vice president, recognition and events, Mary Kay Inc. “Cruze serves as a symbol for the hard work and success many of our sales force members earn from their Mary Kay business.”

Fleet sales of the Cruze have risen 41 percent this year through October. Overall, the car is GM's best-selling global car. GM has sold more than 3 million since 2008.

For the 2015 model year, the automaker added greater connectivity such as a standard built-in Wi-Fi hotspot. Automotive Fleet and Business Fleet named the Cruze the Fleet Car of the Year.

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