The Car and Truck Fleet and Leasing Management Magazine

Ford Launches New Fleet Website

June 21, 2013

Launched on May 29, Ford’s fleet site (www.fleet.ford.com) has a revamped look and feel.

In addition to faster page load times and a more intuitive layout, information that’s essential to fleet managers, such as “Crew Chief” and the “Alternative Fuel Buyers Guide,” is presented front and center for easier access, according to the automaker.

“It is important that our fleet customers have every piece of information they need to more effectively manage their vehicles – and it is important that this information is clear and easy to find,” said Mike Crowley, general marketing manager, Ford Fleet. “We listened to what our customers wanted and we think they will be pleased with the new layout.”

The new fleet website is designed to more closely mimic the automaker’s consumer website, www.ford.com, the company stated.

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