Nissan Motor Co., Ltd. announced that the Datsun brand would return to usher in modern, reliable and accessible products for optimistic, up-and-coming customers in high-growth markets. Embodying this aspiration, and equipped with modern technology to assure an engaging driving experience, Datsun vehicle sales will commence in India and Indonesia in 2014. It will also enter the Russian market.
"Datsun" was the name of the Japanese brand that was marketed worldwide from the early years of Nissan throughout the company's rapid growth in the early 1970s and its globalization in the 1980s. The Datsun brand was phased out in 1981, and after this the Nissan name was used as the company expanded globally.
Datsun will introduce the first product of the new line-up in mid-2013, and the first vehicles will go on sale in the 2014 model year.