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Xata Listed On Food Logistics’ FL100 List

January 4, 2012- Press Release

MINNEAPOLIS - Xata Corporation (NASDAQ: XATA), a leader in fleet optimization software, announced that it has again been named to Food Logistics’ FL100, which is featured in the magazine’s December 2011 issue.

Commenting on its distinction, Christian Schenk, vice president, product marketing at Xata said, “We strive to provide our customers with the latest technology to reduce their operations costs, improve DOT compliance and to better keep their customers happy, so it’s always gratifying to receive recognition from a key publication in one of our strongest vertical markets.”

Food Logistics is the only publication dedicated exclusively to the grocery and foodservice distribution supply chain. Each year, for the past eight years, Food Logistics has recognized 100 software and technology providers that better enable grocery and foodservice distributors and manufacturers to achieve their business goals. This year, the publication focused on solution providers that are helping customers differentiate themselves in the marketplace, while simultaneously facilitating improved safety and traceability throughout the supply chain.

“With the passage of the FDA’s landmark Food Safety and Modernization Act, the entire food and beverage sector is under increased pressure to improve safety and traceability throughout the supply chain. In addition, the ongoing globalization of food supply chains demands closer collaboration with suppliers and enhanced visibility from farm to fork,” notes Lara L. Sowinski, editor-in-chief at Food Logistics. “Technology is a powerful tool that can ensure compliance, mitigate risk, and serve as a market differentiator in today’s highly competitive environment.”

Recipients are featured in the December 2011 issue of Food Logistics, and are listed alphabetically at

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