The Car and Truck Fleet and Leasing Management Magazine

Audi Constructs Massive 115-Foot Sculpture to Celebrate 100th Anniversary

July 13, 2009

HERNDON, VA - Centennial celebrations have been a common occurrence of late as the industry as a whole begins to push past the 100-year mark. This year marks Audi's 100th, and it's celebrating at the Goodwood Festival of Speed, in part with the 115ft (35m) 2009 Festival of Speed Central Feature, according to the Web site

This isn't the first time Audi has celebrated a major milestone at Goodwood, but it is the largest center piece to date.

Designed by the award-winning Gerry Judah, Lord March's evergreen creative collaborator, the sculpture features two Audi cars - the legendary 1937 Auto Union streamliner as well as the just launched R8 V10 sports car suspended in the air, at either end of a dramatic 'swoosh' of tyre tracks, as if they are driving off into the sky.

The sculpture is the latest in a tradition of central displays at the Festival. Each year Judah honors the featured marque with its own central display but this year's is something special. "I wanted to design something iconic because this year is Audi's 100th anniversary," explains Judah. "The sculpture had to have a celebratory theme and it also had to encompass the qualities of the Audi brand: sporty, prestigious and progressive.

"I drew about 20 ideas and some had elaborate bridges with vaulted arches but somehow they didn't have quite the right style. I then had a flash of inspiration and designed this 'swoosh' with a car at either end to represent Audi's 100-year history."

The complex steel structure weighs in at 44 tons (40 tonnes), and required 12 men four full weeks of fabrication.

Audi Anniversary Sculpture

As well as the Audi sculpture, the Festival will showcase Audi's most important cars and drivers from its illustrious century - from the days of the Grand Prix Auto Union 'Silver Arrows' of the thirties, through the 'quattro years' of the Eighties, right up to the present day. A brief timeline below documents what Audi thinks are some of its seminal moments over the past 100 years.

  • 1909 - First car to bear the Audi name: the Audi Type A (2.6 liter)
  • 1935 - The Auto Union B-type wins the Italian Grand Prix at Monza
  • 1937 - The Type C Stromlinenwagen first to break the 400 kph land speed record on the Autobahn
  • 1938 - First to perform systematic crash tests bringing added safety and reassurance for drivers
  • 1980 - First to introduce a permanent four-wheel drive rally car - the Audi Quattro with its turbocharged five-cylinder engine
  • 1989 - First Audi with TDI - the Audi 100 shows the world the remarkable power and economy with TDI
  • 1994 - First to use the Aluminum Space Frame - tough and corrosion resistant, this provided the bodyshell for the Audi A8, making it far lighter than traditional designs
  • 2006 - First to win Le Mans with a diesel-powered car
  • 2009 - First appearance of the Audi R8 V10 - the new 10-cylinder performance car which is capable of 0-62 mph in just 3.9 seconds


Twitter Facebook Google+


Please note that comments may be moderated. 
Leave this field empty:

Fleet Incentives

Determine the actual cost of owning and running a vehicle in your fleet. Compare vehicles by class and model.


Fleet Tracking And Telematics

Todd Ewing from Fleetmatics will answer your questions and challenges

View All


Fleet Management And Leasing

Merchants Experts will answer your questions and challenges

View All


Sponsored by

Annual award from Fleet Financials Magazine to a fleet executive who exhibit excellence and innovation in cost-saving initiatives, policy setting, innovative programs, and cultivation of fleet manager training and management


Read more

Up Next

More From The World's Largest Fleet Publisher