HERNDON, VA – Audi of America has released the first-ever iPhone
application from an auto manufacturer. “Audi A4 Challenge” is a driving game
that utilizes the iPhone’s accelerometer (motion sensor) to steer a digital
version of Audi’s entirely new 2009 A4 through a series of progressively
challenging courses. Players maneuver the course and race against the clock to
beat their own personal best time. The application is now available free of
charge on Apple’s iPhone Application Store. The 2009 Audi A4 will be available
in Audi dealerships nationwide starting in September of 2008.
Located in Denver,
Factory Design Labs, Audi’s interactive agency of record designed the game. To
support the application and the launch of the A4, Audi has also created an A4
iPhone experience Web site that allows users to experience and learn more about
the entirely new Audi A4. Customers who visit truthinengineering.com/a4/iphone
on their iPhone will find a unique interface and content on the A4, specialized
videos, wallpapers, an exterior color customizer, a dealer locator, and link to
install the Audi A4 Challenge application.