The Car and Truck Fleet and Leasing Management Magazine

Audi Announces First Automotive OEM iPhone Application

September 12, 2008

HERNDON, VA – Audi of America has released the first-ever iPhone application from an auto manufacturer. “Audi A4 Challenge” is a driving game that utilizes the iPhone’s accelerometer (motion sensor) to steer a digital version of Audi’s entirely new 2009 A4 through a series of progressively challenging courses. Players maneuver the course and race against the clock to beat their own personal best time. The application is now available free of charge on Apple’s iPhone Application Store. The 2009 Audi A4 will be available in Audi dealerships nationwide starting in September of 2008.    

Located in Denver, Factory Design Labs, Audi’s interactive agency of record designed the game. To support the application and the launch of the A4, Audi has also created an A4 iPhone experience Web site that allows users to experience and learn more about the entirely new Audi A4. Customers who visit on their iPhone will find a unique interface and content on the A4, specialized videos, wallpapers, an exterior color customizer, a dealer locator, and link to install the Audi A4 Challenge application.

Twitter Facebook Google+


Please note that comments may be moderated. 
Leave this field empty:

Fleet Incentives

Determine the actual cost of owning and running a vehicle in your fleet. Compare vehicles by class and model.

Sponsored by

VP/Sales, Indirect & Cobrand, Voyager Fleet Systems in Richmond, Va.

Read more

Up Next

More From The World's Largest Fleet Publisher