The Car and Truck Fleet and Leasing Management Magazine

Audi Announces First Automotive OEM iPhone Application

September 12, 2008

HERNDON, VA – Audi of America has released the first-ever iPhoneapplication from an auto manufacturer. “Audi A4 Challenge” is a driving gamethat utilizes the iPhone’s accelerometer (motion sensor) to steer a digitalversion of Audi’s entirely new 2009 A4 through a series of progressivelychallenging courses. Players maneuver the course and race against the clock tobeat their own personal best time. The application is now available free ofcharge on Apple’s iPhone Application Store. The 2009 Audi A4 will be availablein Audi dealerships nationwide starting in September of 2008.  

Located in Denver,Factory Design Labs, Audi’s interactive agency of record designed the game. Tosupport the application and the launch of the A4, Audi has also created an A4iPhone experience Web site that allows users to experience and learn more aboutthe entirely new Audi A4. Customers who visit their iPhone will find a unique interface and content on the A4, specializedvideos, wallpapers, an exterior color customizer, a dealer locator, and link toinstall the Audi A4 Challenge application.

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