AUBURN HILLS, MI – AUDI AG sold more than 516,000 cars to customers worldwide between Januaryand June (2007: 508,842). This represents a gain of 1.4 percent compared withthe first six months of 2007. In June, Audi sold around 90,000 cars (2007:88,846). The premium car brand is expecting significant growth mainly in thesecond half of the year, thanks to market launches of important high-volumemodels.
“In 2008we will achieve record sales of more than 1 million cars for the first time inour history,” said Audi Chairman Rupert Stadler. “The first half of the yearwas marked by major model changes for us, yet we’re already two percent abovetarget.”
Salesfigures for the high-volume model lines of the Ingolstadt-based company weremarked by the introduction of new model generations and model improvements. Thenext-generation Audi A4 Avant was launched throughout Europe in May; the new A4Sedan became available in Germany at the end of 2007 and sold very well in its first months on the market.
Majorproduct improvements are upcoming for both the Audi A3 and the Audi A6 and willprovide further impetus for sales of Audi cars in coming months.
“We willlaunch the updated Audi A3 in July. For the A4 important new engine versions inthe mid-performance range are on their way and in September sales start on the US market,”said Peter Schwarzenbauer, member of the board of management for marketing and salesof AUDI AG.
Later inthe year, Audi will also introduce the new Audi Q5, along with the Audi A6product improvement. By 2015, AUDI AG wants to expand its range from currently26 to then 40 models.
In thefirst six months, Audi sales increased, in particular, in Asia-Pacific. Audiwas able to further extend its leading position in China(including
Themarkets in Eastern Europe are also showing consistently positive development,and in the boom market of the region, Russia, Audi sales were up 19.1percent on the corresponding period of last year. AUDI AG also recorded growingsales in the United Kingdom,its most important European export market.
In the US, Audirecorded increased sales in June. With 8,203 cars, the premium car brand sold5.3 percent more cars than in the same month last year (2007: 7,789). In total,sales in the difficult market environment remained 1.5 percent behind last year’sfigure, with 45,024 cars sold.
Audiexpects the introduction of the high-volume A4 model in September, along withthe premier at year’s end of the TDI with ultra low emission system in the AudiQ7, to provide important impetus for sales in the United States.