The Car and Truck Fleet and Leasing Management Magazine

Audi Introduces the All-New 2008 Audi Driving Experience and Signature Competitive Comparison Program

May 23, 2008

AUBURN HILLS, MI – Audi of America, Inc. has launchedthe 2008 Audi driving experience and all-new Competitive Comparison program.The second-annual nationwide tour, developed with Audi’s strategic partnerEmotive is coming to eight major U.S.cities and will kick off in Chicago on Jul. 21.


For the2008 Audi driving experience, Audi has introduced a Competitive Comparisonprogram, which puts participants behind the wheel of the all-new 2009 Audi A4in addition to three other vehicles in its class to prove, first-hand, thesuperior handling, and driveability of the Audi, according

The 2008Audi driving experience, running July through November, features a nationaltour with signature events in eight major markets — Chicago, Boston,Washington, D.C., New York, Atlanta, Miami, Dallas, and Los Angeles — conductedon renowned racing circuits, including the Autobahn Country Club, New HampshireMotor Speedway, Summit Point Motorsports Park, Pocono Raceway, Atlanta MotorSpeedway, Homestead Miami Speedway, Texas Motor Speedway, and CaliforniaSpeedway. The tour will offer participants the opportunity to explore theremarkable performance capabilities of Audi vehicles by putting them behind thewheel of signature models, including the 2009 A4, RS 4, TT, Audi Q7, S5, andthe 420-horsepower R8.

The Audidriving experience offers two driving programs: Competitive Comparison andEnthusiast. The Competitive Comparison is a complimentary two-and-a-half-hourintroductory program in which participants will test the all-new 2009 A4alongside three other vehicles in its comparable class, including the BMW 328Xi, Mercedes-Benz C300 4Matic, and Lexus IS 250 AWD. To both teach thefundamentals of driving and demonstrate, through hands-on experience, thehandling capabilities of the A4, six exercises were designed to replicate realworld conditions, including Acceleration, Swiss Slalom, Wide Turn, S Slalom,Emergency Lane Change, and Braking — each will be carried out in all fourvehicles. Participants, split into two groups, will also get a chance to drivethe all-new A4s on the racetrack.

Thesecond program, the paid-for half-day Enthusiast program, includes theopportunity to drive the R8 and S5 on the racetrack, in addition to more seattime and training from the professional racing drivers. Participants willexperience a variety of Audi vehicles during fundamental exercises expertlydesigned to empower participants with an improved understanding of vehiclehandling, and they will also get substantial track time in Audi’s most extremeperformance vehicles.

A third,year-round program, the Audi Sportscar Experience, is a hands-on drivingexperience designed especially for performance car enthusiasts, featuring theR8 and the RS 4 high-performance sedan, as well as Audi’s newest “S” models —including the S4, the new S5 coupe, and the 450-horsepower S8. The AudiSportscar Experience operates year-round from the Audi Forum Sonoma, locatedtrackside at Turn 1 of Infineon Raceway in beautiful Sonoma Valley.


For moreinformation about the Audi driving experience, or call (800) 466-5792.

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