- The all-new 2009 Lincoln MKS full-size luxury sedan recently debuted at the Los Angeles Auto Show, and the new Lincoln flagship is designed to help fuel the automaker’s growth by attracting new customers, the company reports.
The MKS is aimed at bringing new and younger buyers into the Lincoln fold. The target Lincoln MKS customer is under 50 and values modern design, fuel efficiency and value and likely a first-time luxury buyer.
Pricing for Lincoln MKS starts at less than $38,000, a strategic move aimed at attracting new customers to the brand.
To be built at Ford Motor Company’s Chicago Assembly Plant, the Lincoln MKS will begin arriving in showrooms next summer.