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Continental Will Raise Tire Prices in Canada on Jan. 1

December 11, 2007

TORONTO, CANADA– Continental Tire Canada Inc., is planning to increase tire prices up to 8 percent on all Continental, General, and associate brand consumer tires according to Modern Tire Dealer magazine. The increases will go into effect Jan. 1, 2008, throughout all replacement channels.

According to Continental Tire Canada, price aligning of various article numbers and marketing lines will take place at the identical moment in time. The price increase will vary by market line and/or size.

The price increase “is a result of transportation and other related operational expenses.”

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