The Car and Truck Fleet and Leasing Management Magazine

CruiseCam International Secures Contract with Driver's Alert for North American Distribution

November 30, 2007

FARMINGTON HILLS, MI – CruiseCam International, developer and marketer of a line of "in-car" camera mount and recording systems with a wide range of applications, announced that it has signed a contract with Driver's Alert of Lighthouse Point, Fla. to enable Driver's Alert to introduce all CruiseCam International aftermarket products into the North American Market.

According to the signed agreement, Driver's Alert will be the exclusive distributor to establish market penetration in all North American markets for the CruiseCam aftermarket product line.

CruiseCam International CEO Scott Watkins said, "We are extremely pleased at the ability to close a deal with Driver's Alert, this alliance will allow us to expand our reach into the North American market through the existing 500,000 commercial vehicles that already utilize Driver's Alert's safety and monitoring systems."

Paul Milazzo, VP of Driver's Alert, stated, "It's great to be working with Scott Watkins again, we can now develop video and audio footage for our client base which will give them further data relating to each report. The CruiseCam product line is a natural extension of the Driver's Alert existing monitoring system continued Milazzo."

CruiseCam International will immediately begin the transition of combining resources of both companies to launch the sales and marketing campaign of CruiseCam products throughout North America.

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