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BMW CEO Says No Decision to Create Fourth Brand in Company Portfolio

November 19, 2007

MUNICH – Bayerische Motoren Werke AG has not made a decision to build up a fourth car brand, chief executive Norbert Reithofer told Euro Finanzen in an article to be published on Nov. 21, according to the Web site

“At this point of time, there is no decision to build up a fourth brand. That is merely an option,” he said.

However, Reithofer said that the company is 'intensively' thinking about new concepts.

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