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Pirelli To Raise Replacement Tire Prices Nov. 1

October 2, 2007

ROME, GA – Due to increasing raw material, energy, and logistic costs, Pirelli Tire North America Inc. will soon be raising consumer tire prices an average of 5 percent, according to Modern Tire Dealer magazine. The new prices will go into effect in the United States Nov 1. The amount of the increases will vary by product line and/or size.

Bridgestone Firestone North American Tire LLC and Bridgestone Firestone Canada Inc. also will raise prices on its consumer tires Nov. 1.

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