The Car and Truck Fleet and Leasing Management Magazine

CruiseCam International Pursues North American Distributorship

October 19, 2007

BINGHAM FARMS, MI – CruiseCam International, developer and marketer of a line of “in-car” camera mount and recording systems, has signed a letter of intent with Driver’s Alert of Lighthouse Point, Fla., to pursue sole distributorship for Driver’s Alert to bring all CruiseCam International aftermarket products to the North American market. According to the LOI, Driver’s Alert would be the sole distributor to pursue market penetration in all North American markets for CruiseCam aftermarket products. As agreed in principle, the nation’s premier fleet safety and monitoring company, Driver’s Alert, will offer and distribute CruiseCam’s proprietary InCar camera mount and recording solutions to retail stores, performance drivers, and professional videographers. CruiseCam and Driver’s Alert will explore extending CruiseCam’s patented recording systems to meet the needs of fleet managers and reaching the base of more than 500,000 commercial vehicles that already utilize Driver’s Alert’s unique safety and monitoring systems. CruiseCam International CEO Scott Watkins said, “As we pursue the appropriate marketing and distribution channels for our products in both North American markets and internationally, a long-term relationship with Driver’s Alert offers a number of benefits to both companies.”
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