The Car and Truck Fleet and Leasing Management Magazine

Alternative Fuel Version for All Future Chrysler Products

October 9, 2007

AUBURN HILLS, MI – Chrysler’s newly appointed vice president Jim Press has indicated the American brand intends to build alternative-fuel versions of all its future models, according to the Web site Speaking to The Detroit News, Press said that “a plug-in hybrid, diesel hybrid, fuel-cell hybrid, and a petrol hybrid” were all “in the mix.” He added he expects new Chrysler owners Cerberus to invest heavily in alternative-fuel technology and improving environmental efficiency.

Press was formerly a top executive at Toyota, so he knows plenty about incorporating hybrids in a product line up. He was the man responsible for launching the original Prius hybrid. Chrysler’s new owners are hoping that Press’s critique of their new models will play a big part in turning the struggling company around.

Twitter Facebook Google+


Please note that comments may be moderated. 
Leave this field empty:

Fleet Incentives

Determine the actual cost of owning and running a vehicle in your fleet. Compare vehicles by class and model.


Fleet Management And Leasing

Merchants Experts will answer your questions and challenges

View All
Sponsored by

Founded in 1955 and located in the Washington, D.C. metropolitan area, the American Automotive Leasing Association (AALA) is a national industry association composed of commercial automotive fleet leasing and management companies.

Read more

Up Next

More From The World's Largest Fleet Publisher