The Car and Truck Fleet and Leasing Management Magazine

Bridgestone Announces Price Increases in the United States and Canada

September 25, 2007

CHICAGO – Bridgestone Firestone North American Tire LLC (BFNT) and Bridgestone Firestone Canada Inc. (BFC) will begin phasing in price increases on Bridgestone, Firestone, Fuzion, and associate brand consumer and commercial tire lines on Nov. 1, according to Modern Tire Dealer Magazine. They will apply to tires sold through the replacement, original equipment, and export channels.

Most of the increases will be up to four percent, although specific in-line adjustments in excess of four percent are possible.

“While we have successfully implemented a number of manufacturing efficiencies and productivity enhancements, the unprecedented ongoing escalation in raw material costs — especially those related to petroleum — continue to strain our ability to offset these increases with countermeasures,” said Asahiko Nishiyama, vice chairman and president of Bridgestone Americas Holding Inc., parent company of BFNT and BFC, as quoted by Modern Tire Dealer.

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