The Car and Truck Fleet and Leasing Management Magazine

Wheels Expands WheelsDirect Online Employee Sales Program

August 21, 2007

DES PLAINES, IL – Wheels, Inc., announced the enhancement of its WheelsDirect program to support offering active vehicles — those that are not scheduled for replacement — to be sold via the company’s online driver and employee sales program. Launched several years ago, the WheelsDirect Web-based application provides clients with an easy-to-use tool that offers vehicles that are being replaced and coming off-lease to the driver and other employees for purchase. With more than 8,000 vehicles sold via the program, net sales through WheelsDirect currently exceed $60 million. “We have enhanced WheelsDirect on an ongoing basis since its initial release,” said Darrin Aiken, Wheels assistant vice president of remarketing. “Based on customer feedback, we understand that fleet vehicles that are not scheduled to be replaced sometimes become available through territory realignments and job changes,” he continued. “This new functionality enables our clients to easily offer these active vehicles as well as those that will be replaced to their employee base. It’s a win for everyone involved.” The purchase process through WheelsDirect begins when clients post available vehicles to the Wheels web site via its FleetView online fleet management program. Designed to make the purchase process as smooth as possible, WheelsDirect provides multiple online tools to support vehicle financing, servicing and relocation. Clients can create real-time quotes to help make the purchase decision and, assuming there are plans to remarket the vehicle through other channels if it isn’t purchased via WheelsDirect, clients are automatically notified if no purchase takes place by a preset termination date. “Wheels built this application to support situations likely to be encountered in the real world of fleets,” said Maria Williams, fleet administrator for USG Corporation. “They did everything possible to ensure they had a clear understanding of the practical application before development began and they made a point of communicating with our firm and other Wheels customers throughout the development process,” she added. “The result is a program that maximizes value delivery to their entire client base.”
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