The Car and Truck Fleet and Leasing Management Magazine

Kbb.Com Launches Enhanced New-Car Images

August 17, 2007

IRVINE, CA – Kelley Blue Book announced the addition of enhanced new-vehicle photos and 360-degree views on www.kbb.com to further aid consumers during their auto purchase process. To achieve this effort, Kelley Blue Book has joined with eVox Productions, LLC., providers of a comprehensive automotive image library.

“Consumers are looking for time-saving reliable information when considering their next new-car purchase, and the addition of enhanced new-vehicle views, combined with Kelley Blue Book pricing and other valuable information makes kbb.com the one-stop-shop for new-car shoppers,” said Stephen Henson, EVP of consumer business at Kelley Blue Book. “These enhanced photos and 360-degree images will save people the hassle of going to multiple Web sites to visually compare vehicles during their shopping process.”

For thousands of vehicle makes, models and trim levels, 20-30 high-definition interior and exterior images showcase each vehicle’s characteristics. In addition to many standard exterior and interior photos, detailed key features including cockpit appointments, convertible tops, dashboard controls, entertainment and navigation systems, hatchback operations and more, have been photographed and displayed on www.kbb.com.

In addition, www.kbb.com’s all-new 360-degree views capture 36 frames in high-resolution format from both internal and external angles. Kbb.com visitors can drag their mouse to view various aspects and angles all around a model, helping to get a better sense of how each new-vehicle’s details fit together and flow inside and out. These enhanced images and views allow shoppers to compare makes and models in great detail, all with just the click of a mouse and from the comfort of their computer.

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