– GM Certified Used Vehicles, a manufacturer-certified used vehicle-brand, is collaborating again with Sports Illustrated
on the Peter King Challenge, a weekly online “pick ’em” promotion, featuring Sports Illustrated
senior football writer Peter King.
Participating individuals can test their skills in picking winners of professional football games each week during the 2007 season. A contestant with the largest number of correct predictions each week is eligible to win a 26-inch flat-panel LCD HDTV. The contestant with the greatest number of correct game picks wins the grand prize of a six-night, seven-day trip for two to the Wyndham Nassau Resort and Crystal Palace Casino in the Bahamas.
“We have had excellent results from our past participation in the Peter King Challenge,” said Paul Pejza, manager, GM Certified Used Vehicles. “The audience we reach through our collaboration with Sports Illustrated gives GM Certified Used Vehicles broad exposure, and is a great way to relay our ‘No worries’ messaging to many potential customers.”
The Peter King Challenge, launched August 22, is promoted through print ads in Sports Illustrated magazine, as well as banner ads on www.SI.com. Contestants can opt in to receive weekly email reminders and also have the ability to receive weekly “picks reminders” on their cell phones and other wireless-enabled devices.
In addition to the consumer campaign, a dealer version of the Peter King Challenge, designed exclusively for GM Certified Used Vehicles dealership staff, enables participants to compete for a weekly prize of a Nikon Coolpix 7.1 mega-pixel digital camera.
To enter and see full official rules, contestants, who must be at least 18 years old and legal residents of the United States, the District of Columbia or Canada (except for residence in the province of Quebec), can go to www.si.com/pkchallenge and register for the promotion, and then choose the winner of each listed pro football game. The promotion will continue throughout the regular pro football season, ending December 31. No purchase is necessary. Promotion is void outside the 50 United States, the District of Columbia and Canada.