The Car and Truck Fleet and Leasing Management Magazine

WEX Announces New Private Label Program

July 24, 2007

SOUTH PORTLAND, ME – Wright Express Corp. (WEX) has launched Enhanced Acceptance for its Private Label oil company relationships (PL EA). The Private Label Enhanced Acceptance feature allows the company’s Private Label relationships to open up their cards for service at selected Wright Express accepting service merchants. The program is launching with five national service merchants, including Sears, Pep Boys, Cross Country, Valvoline,Bridgestone/Firestone, and additional new service merchants to be added to the program in the future.

“Enhanced Acceptance allows our Private Label relationships to offer consolidated billing for vehicle related expenses beyond fuel,” said David Maxsimic, Senior Vice President, Sales, and Marketing.
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