The Car and Truck Fleet and Leasing Management Magazine

Toyota's U.S. Chief Forecasts an All-Hybrid Future

July 17, 2007

NEW YORK CITY – Toyota Motor North America President Jim Press forecasted that hybrids will become the mainstream cars of the future and calls the company’s Prius hybrid “the forerunner,” according to Edmunds.com. Quoted by Bloomberg News, Press said the popular Prius will be seen as similar to “the Model T when you look back.”

To date, hybrids make up slightly more than two percent of vehicles sold in the United States. However, more than half of Toyota’s 1 million hybrids sold worldwide to date have been sold in the United States, and Toyota Motor Sales has targeted a quarter-million hybrid sales in 2007, according to Bloomberg News.

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