The Car and Truck Fleet and Leasing Management Magazine

Mid-size Vans Continue to Lose Market Share

July 31, 2007

THOUSAND OAKS, CA – The mid-size van segment continues to lose market share while at the same time losing several models, according to real-time retail sales transaction data from the Power Information Network (PIN), a division of J.D. Power and Associates.

In June, the mid-size van market share was just 4.4 percent of the new-vehicle retail industry, slightly more than one-half of its share in 1995.

Market share in the segment, which includes the Dodge Caravan, Honda Odyssey, and Toyota Sienna, has dropped to just 5.3 percent of the total new-vehicle market for the first six months of 2007, down more than three percentage points from its market share of 8.5 percent in 1995.

Midsize van market share in June 2007 was down more than two percentage points compared with June 2006, and was two-tenths of a point less than the share for the growing mid-size crossover utility vehicle segment.
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