– Comdata Corporation, a wholly owned subsidiary of Ceridian Corporation, has launched its first national television advertising campaign on Jul. 16, featuring gift cards, fleet cards, and payroll cards.
Nashville-based Dye, Van Mol, and Lawrence (DVL) concepted the print and broadcast campaign and developed all aspects of the production and placement. The ads were inspired by ink illustrations created by Andrew Zbihlyj used in Comdata’s current print advertising. Nationally recognized animator Pasha Ivanoff brings the illustrations to life transforming each category of electronic payment into Comdata’s payment solution.
The ad will run through Oct. 14 on CNN, CNBC, and Fox News and can be viewed from the newsroom section of the Web site www.comdata.com.