The Car and Truck Fleet and Leasing Management Magazine

Rent-A-Center to Re-Brand 1,100 Fleet Vehicles in 34 States

March 20, 2007

PLANO, TEXAS – Rent-A-Center has awarded its fleet rebranding program to TruckSkin, a provider of specialized fleet vehicle graphic programs. Work has already begun on the project, which spans 700 locations and involves 1,100 delivery cube trucks and vans across 34 states. According to TruckSkin’s owner, Joe Lapekas, the company was awarded the re-branding project following a successful test. “During the summer of 2006, we re-branded 85 trucks for Rent-A-Center’s Cash AdvantEdge program. This involved locations in 10 states from Oregon to Hawaii. Not long after this task was completed, we began discussing the major undertaking to re-brand the vehicles Rent-A-Center acquired when they purchased their competitor, RentWay.” The brightly colored flex-face vinyl installed by TruckSkin features Rent-A-Center product and brand messaging.
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