The Car and Truck Fleet and Leasing Management Magazine

LeasePlan USA Integrates Marketing with Sales and Client Relations Group

March 9, 2007

ALPHARETTA, GA – LeasePlan USA’s sales and marketing groups have combined efforts in order to enhance customer service. The team is now lead by 20-year sales veteran Jon Toups, national vice president, sales, marketing, and client relations.Toups will oversee all sales and marketing efforts for LeasePlan USA and manage the client-facing activities of the client relations department. He will continue to report directly to Mike Pitcher, executive vice president, corporate fleet.Part of the reorganization involved appointing Kristofer Bush to director, marketing. In his new position, he will be responsible for all external communications, which encompasses advertising, public relations, sales collateral, lead generation, eMarketing and client communications.Bush has served in several different marketing roles in his eight-year tenure with LeasePlan. Some of his many accomplishments include being instrumental in the LeasePlan re-branding, chairing the company’s internal communication improvement team and implementing the company’s carbon neutralization program, GreenPlan. He will report to Jon Toups.



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