– As part of General Motors’ “Our Country. Our Truck.” campaign to launch the all-new 2007 Silverado, the company has developed a 28-minute product immersion video that is airing on national cable networks and will later be adapted for additional mediums, including TiVo and online at www.chevy.com/thetruck.
“We knew that serious truck buyers like to immerse themselves in the products and features available in the full-size pickup market, so we took this opportunity to transcend the usual communications channels in our arsenal to demonstrate all that the new Silverado has to offer,” said GM Communications Manager Rob Minton. “A long-form approach allows us the flexibility to really tell the story about this truck by putting the Silverado through its paces in a number of real-world scenarios — like towing the family boat or transporting lumber at a construction site — that showcase the full-size pickup’s industry leading power, towing capacity, and payload capabilities.”
GM enlisted two consummate truck guys — NFL Hall of Famer and self-proclaimed “Chevy guy,” Howie Long, and GM Vehicle Line Executive, Gary White — to show off the features and benefits of the Silverado.