The Car and Truck Fleet and Leasing Management Magazine

Improved GM Business Choice Program Benefits Small Business Owners

October 2, 2006

DETROIT – Under GM Fleet and Commercial Operations’ Business Choice Program, a qualified business customer purchasing or leasing an eligible new Chevrolet or GMC truck, van, SUV, or Chevrolet car has five choices to equip their new vehicle with the extras needed to get the job done. The choices range from a $350 gift card up to a bin package that retails for $3,290. “Business Choice was initially created 13 years ago to meet the needs of customers who need to use their vehicles to perform their business, but aren’t eligible for consideration under the GM Fleet Program,” said Frank Jenkins, manager - incentives and promotions. “These customers were primarily in the building trades – people who owned their own businesses and were looking for a work truck. By expanding to include SUVs and sedans, we are opening up our customer base to include professional practices and services such as lawyers, real estate brokers, and restaurant/food delivery and health care workers,” said Jenkins. To appeal to this broader customer audience, GM has added more choices in each of the five Business Choice options to include new Chevrolet and GMC accessories, OnStar Safe and Sound Service and Best Buy gift cards. Reward offers under Business Choice include:

  • Work Ready Equipment: Adrian Steel , Leggett and Platt, or GM Accessories.
  • Business Resource Cash: Ranging from $500 - $1,200. Now includes additional years of the OnStar Safe and Sound package.
  • Business Rewards: $500 or $350 Lowe’s gift card depending on the vehicle chosen.
  • Business Advantage: $600 or $350 credit on GM Business Card depending on the vehicle chosen.
  • Business Technology: $500 or $350 Best Buy gift card depending on the vehicle chosen.
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