The Car and Truck Fleet and Leasing Management Magazine

Study Finds Fusion “Most Appealing”

August 1, 2006

DEARBORN, MI – The J.D. Power and Associates 2006 Automotive Performance, Execution and Layout (APEAL) Study showed Ford Fusion as the highest-ranked vehicle in the mid-size car segment. The APEAL Study is based on responses from more than 63,000 purchasers and lessees of new 2006-model-year cars and trucks who were surveyed after the first 90 days of ownership. Study results reveal that all-new models or models that have undergone a major redesign generally receive APEAL scores that are higher than average. This is critical, since models with higher APEAL scores tend to have more satisfied owners, sell more quickly, and generate more profit. APEAL is designed to complement the J.D. Power and Associates Initial Quality Study (IQS), which focuses on problems experienced by owners during the first 90 days of ownership. APEAL measures how gratifying a new vehicle is to own and drive. Ford Fusion received the highest numerical score among mid-size cars in the proprietary J.D. Power and Associates 2006 Automotive Performance, Execution and Layout Study. The study, based on responses from 63,607 new-vehicle owners, measured 251 models based on the opinions of consumers after 90 days of ownership. Proprietary study results are based on experiences and perceptions of consumers surveyed in February-May 2006. For more detailed findings on new-vehicle APEAL performance as well as model photos and specs, visit the J.D. Power Consumer Center at
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