MT. LAUREL, NJ
- With the help of online technology, global fleet management company Automotive Resources International (ARI) now garners customer insight on such issues as driver satisfaction, overall fleet management, vehicle performance, and fleet remarketing, according to a company spokesperson. As a part of the ARI’s annual client review, data from customer surveys is incorporated into customized presentations that include a detailed summary of their customer’s vehicle usage, expenses, savings, and recommendations to improve their fleet management. ARI uses technology from Austin, Texas-based Inquisite, which provides an online customer survey that is e-mailed directly to ARI’s call center. According to Joe DeCosta, ARI customer call center supervisor, the surveys allow the company to respond quickly to customer needs and issues. ARI has expanded use of the technology to marketing and human resources applications.