Green Named National Truck Equipment Association President
FARMINGTON HILLS, MI – Robert Green has been installed as 42nd president of the National Truck Equipment Association (NTEA). Green is president (and co-founder) of Robert Green Truck Div., Inc. in Rock Hill, N.Y. The company — which joined the NTEA in 1990 — is a full-line truck upfitter that includes snow and ice control equipment, cranes, hydraulic systems, service bodies, dump bodies, and more.As president, Green will focus on NTEA’s Member Verification Program; the SPEQ Plan Manual, a new NTEA resource that helps truck equipment firms manage the scope of industry changes; and a new initiative called, Closing the Gap: A Customer Benchmarking Program. The initiative began recently when NTEA conducted a major study of why dealers and fleets do business with their truck equipment suppliers. A total of 347 fleets and 176 dealers responded. Data from this research has been used to compile training materials, tools, and resources that will enable business owners to better understand, measure, manage, and improve customer service across their entire operation.While his primary focus will be to oversee current initiatives, Green will also promote having more NTEA members involved in the strategic planning process and direction of the organization. Currently, the NTEA has nearly 1,600 member companies.