The Car and Truck Fleet and Leasing Management Magazine

Volvo and Mobileplay Team to Deliver First Mobile Auto Configurator

February 14, 2006

IRVINE, CA – Volvo Cars of North America has partnered with Mobileplay, a mobile content delivery company, to introduce a new car configurator that runs on BlackBerries, Treos, Windows Mobile Smartphones, and other smart mobile devices. Individuals can now build their vehicle to specification on their mobile device. The Volvo configurator allows individuals to configure their Volvo, including exterior color, interior fabrics, wheels, drive system, and options packages. The configurator displays the buyer’s choices and allows them to contact a Volvo dealer, if desired, to place the order. Designed to promote the 2006 Volvo XC70 (Cross Country) and Volvo XC90 SUV, the configurator was developed and will be distributed by Mobileplay, which develops advertising and free content delivery technology for smart mobile devices. Volvo is launching the configurator to highlight its use of technology to blend safety and beauty in its products. Users of Palm OS, Pocket PC /Windows Mobile and BlackBerry devices can download Mobileplay and the Volvo configurator application for free at via their desktop computer or over the air.
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